Responsibility & Relevance for Brands

Envoy
3 min readSep 1, 2020

Written by Shawn Parr

Bulldog Drummond is fast approaching its 25th year in business, and we have always been fueled by the desire to make a positive difference in the world. And that is now more relevant than ever before. When the world’s leading climate science organizations produced their landmark report in late 2018 for the United Nations, they warned of the urgency for fundamental socio-economic transformation to halt global warming and the worst effects of climate change. This made us think long and hard about our role in the world and the opportunity we have to help businesses and brand leaders look at how to respond to the challenge.

Defining responsible growth

Business has the power to change the world. It must do more than just be an engine of growth and financial prosperity. We believe every leader must ask what responsible growth looks like, and how their business can improve the way we live and work, sustain and restore natural resources and generate value for the many and not just the few. We know that business must be a force for good. And we’re not alone. One of the most important global movements of our time is unfolding right in front of us — the evolution of business toward a more sustainable future. The decision leaders face today is not whether they will choose to answer the growing call of…

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